Why 2013 Is Going To Be My Bitch – Part 2



As we all know on Tuesday 2013 began but what you didn’t know was that a little part of me was stuck in 2012. I lazed around literally all day watching an Alien movie marathon. I spent time cuddling with the pups, snacking on party leftovers and just over all relaxing with Justine. It felt good but a part of me, the 2013 part, was making me feel guilty for basking in the extra day of laziness.

Many people have resolutions to lose weight, stop smoking or dealing crack, finally clean under their bed. Whatever you resolve to do this year I hope you make it through and conclude this year thinner, sans-cigarettes, crackless and with a clean bed. But for me, the only thing I resolve to do is be a better me.

Like many people I too wish to shed a few dozen unwanted pounds but I can’t do that unless I be the best me I can imagine. I’m not going to be so lazy. I’m not going to be so defeated before even trying. I’m not going to be so down and blue and negative about everything.

Instead I’m being proactive by starting to tackle projects I’ve put off in fear of failing. I’m slowly but surely changing my daily eating habits. I’m also looking for the positives in situations and trying to not dwell on the “what if’s.”

Another non-resolution I have is to finish a story I started writing about 4 years ago and try to get it self published. To add more fuel to the fire The Beast Bakery will be relaunching in March. It’s not what you think and I hope to surprise a lot of you with the changes to come.

What are you resolving to do this year?



Hey There Honey Boo Boo


I really have to stop this disappearing thing, I mean really. Anyways, during my prolonged hiatus a lot has changed.

For starters I’ve gone to Disneyland, twice. Justine and I renewed our annual passes so we took the time to escape from the day to day and head down to our Happy Place for a weekend at a time. Justine loves the Pixar movie Cars & Cars 2, so we were obliged to visit Cars Land now that it is open in Disney California Adventure. It was simply amazing, plus we got to wear our matching Disney t-shirts.

Also while I was gone I baked a little bit, a bunch of mini apple pies here and a batch of banana bread muffins there.

We sent out our Save the dates and I finally stopped gnawing at my stubby finger nails and let them grow. Thanks to Pinterest and Instagram I was addicted to changing my nail polish every few days or so. Unfortunately a little over two weeks ago I started to chew my nails again. But, I know I can stop again and I will.

I got a new job. After being a college graduate for a little over two years I finally earned a job where I can start my career doing what I went to school to do. I have a title and I’m finally salaried. I feel so grown up and so far I’m enjoying the environment and challenges it brings. The only downside is that I work full time now and barely have time to bake or run The Beast Bakery. Frustrating to say the least but at the current moment we need a stable income so that we can have our wedding and pay the bills.


On a lighter note, I dressed like a Zombie for Halloween. It was a little last minute but I think I pulled it off pretty well.  My new co-worker turned me on to a new craft which I have began to practice and master. I love learning something new and it doesn’t help that it can actually come in handy some day.

Justine’s cousin invited me to vend at her Annual Holiday Home Boutique. It was fun and my mom attended with me and it brings me great joy to spend time with her.

Overall, I’ve been living life and trying to stay on the brighter side of life instead of dwelling on the negative. I’m not going to sweat the small stuff and continue to persevere. One day I’ll have my bakery one way or another. In the mean time you should head on over to The Beast Bakery’s Facebook page and take a gander at what I’m offering.

Holiday Gift Baskets anyone?


A Week Without Baking



I’ve taken a week off from baking. After the initial let down of failing in my campaign endeavors I felt a little beside myself. Jumping straight into baking seemed difficult because there needs to be some time to regroup. It has been officially one entire week that I have not baked a single cooke/cake/cream puff/bread/brownie/etc. 

It’s been rough. I’ve had the urge to get in the kitchen and bust out a batch of cookies but I’ve held off a little. I will admit I have been a little down and hurt since accepting the fact that the original goal was not met. Plus, usually I bake while in happy or stressed moods, not so much when I’m down in the dumps. 

But, I’m over that now. I need to move on and keep pursuing alternatives to making this Beast Bakery take off. I still have some more planning and smoothing out details however I do feel a batch of chocolate chip cookies in my immediate future. 

Stay tuned kiddos, I’ve got some more big plans coming your way soon. Plus, there might be a chocolate chip cookie recipe/tutorial in it for you too!


So You Failed Kid, Now What?


Hello. My name is Erika and I’m a failure. In so many ways I’m coming to accept this statement. What did I fail at you ask? Oh just my campaign to raise funds via “Crowd Sourcing” or “Crowd Funding” whichever you choose. Basically, a little over 50 days ago I set up a campaign through IndieGogo.com to raise enough money to start a business. At first I was determined to have a mobile boutique, but unfortunately thanks to local and state regulations I was given a no-go on permits and licenses until further notice.

I quickly bounced back from that minor setback and decided that I would go all in, I mean really go big or go home, and change-up the campaign to fund my ultimate dream of owning my own bakery and having it be mobile at that! Genius! Ideas were flowing through my mind like butter through the nooks and crannies of a waffle being absorbed and turning something good into something great.

I was unstoppable. Well kind of, road blocks started popping up but I didn’t let them stop me. I kept on persisting, plugging away telling everyone and everything in my immediate path about my campaign. I reached out to a local mobile food truck and they allowed me to tag along one evening to give away cupcakes and fliers.

I crashed another local food gathering to hand out fliers. I left them on tables and even with a few vendors. I was on a mission to succeed. For a long time I thought I would. I believed 110% that I would get funded and be able to make my business a full-time job. The song “Eye of the Tiger” played in my mind 24/7 and I’m sure that if there was a set of particularly high stairs I would jog up them and triumphantly pump my fists into the air while jumping.

About two weeks into the campaign I was 1% funded and things came to a screeching halt. No more donations were coming in. I thought it was a lull. I kept on promoting and giving away freebies. I talked everyone’s ear off about my business and campaign. Still nothing. I even reached out to a local radio station that has a very funny and helpful morning show. They denied me any assistance and I went on my merry way.

I thought it was a rough patch and I would get through it. As time went on and still no donations were coming in I made a last-ditch attempt to getting funded and began seeking loans from small business associations and banks. Nope. Dry as the Mohave Desert.

As my deadline approached I came to accept that regardless of how hard I tried I wasn’t getting any farther and with that I laid my head in shame and took my lashings of failure. Now, don’t think I’m bitter or giving up in any way. Not at all. In fact I am taking the donations that were provided by my truly amazing supporters and putting it towards the Beast Bakery regardless.

I am rethinking and re-evaluating my initial plan and coming next week I will be announcing my Beast Bakery 2.0 plan. Plan B if you will.

I’m just as excited and eager to get this show on the road. Someday I will have my mobile bakery. You will see me rolling down the streets of Sacramento selling cookies and various baked goods.

Until then I want to thank my true supporters: Jayme Burnside, Sam Barnes, Kelly Dunham, Douglas Craig, and my mom and dad for donating to the Beast Bakery. Your perks will be in the mail shortly!


Evolution of a Beast


Hey Beautiful,

I know I haven’t been around for you. I’m sorry. I truly am. I’ve been working, I’ve been working really hard. Not only am I working my regular 9-5, but I’m trying to grow my dream into something real. No, no, no you’re my dream too. I promise. It’s just that this other thing I’ve been working on is a little bigger than just us. Don’t give me that face. You mean a lot to me too, don’t you ever forget that.

I promise I’m going to come around a lot more because I have some really exciting things to share with you. I know you’ll like them. Let me tell you a little about what I’ve been doing while I’ve been gone…

I know I said I wanted to start a mobile boutique, well thanks to city and county rules and regulations it’s a little too complicated to get that going at the moment. But, I’ve decided to bite the bullet and just do what I’ve always wanted to do. OPEN A BAKERY.

Beautiful, don’t you dare think I’m going to have just another run-of-the-mill-cupcake-making bakery. This bakery is going to be a BEAST. LITERALLY. I started The Beast Bakery. It’s still a baby beast at the moment. So far I’ve had two real orders. I am still working out some kinks but believe me this is going to be something big.

Hopefully some time at the beginning of 2013 the bakery will be MOBILE. The Beast Bakery will be a mobile food vendor and it will roll through the streets of Sacramento offering sweet baked goodness to the masses. Every item baked will be made in small batches to guarantee top notch quality and maximize deliciousness. Everything is made 100% from scratch from real recipes that I have and continue to perfect.

Gorgeous, take a moment to check out the website. It might be changing soon but that’s only because evolution exists and in order to get better you have to go through some trials and tribulations. At the moment things are a little difficult because I’m doing them 100% on my own so please be patient.

Here’s to the future, our future.

Love always and forever more,