Why 2013 Is Going To Be My Bitch – Part 2

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2013

As we all know on Tuesday 2013 began but what you didn’t know was that a little part of me was stuck in 2012. I lazed around literally all day watching an Alien movie marathon. I spent time cuddling with the pups, snacking on party leftovers and just over all relaxing with Justine. It felt good but a part of me, the 2013 part, was making me feel guilty for basking in the extra day of laziness.

Many people have resolutions to lose weight, stop smoking or dealing crack, finally clean under their bed. Whatever you resolve to do this year I hope you make it through and conclude this year thinner, sans-cigarettes, crackless and with a clean bed. But for me, the only thing I resolve to do is be a better me.

Like many people I too wish to shed a few dozen unwanted pounds but I can’t do that unless I be the best me I can imagine. I’m not going to be so lazy. I’m not going to be so defeated before even trying. I’m not going to be so down and blue and negative about everything.

Instead I’m being proactive by starting to tackle projects I’ve put off in fear of failing. I’m slowly but surely changing my daily eating habits. I’m also looking for the positives in situations and trying to not dwell on the “what if’s.”

Another non-resolution I have is to finish a story I started writing about 4 years ago and try to get it self published. To add more fuel to the fire The Beast Bakery will be relaunching in March. It’s not what you think and I hope to surprise a lot of you with the changes to come.

What are you resolving to do this year?

Cheers,
EA

Plan B 2.0 – Virtual Baking. What?!

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The Beast Bakery didn’t go as planned. Yea we know already. So what is a little baker to do? How does a baker bake without a bakery? How many times can I use the word ‘bake’ in a paragraph. Or hell a blog post?! A butt load so get ready.

Due to the fact that there is no real bakery, The Beast Bakery instead will be a virtual bakery. A what? I will bake from little kitchen here at my little house in my little town. Instead of striving for an unattainable physical location, the use of my very own kitchen will do. I mean it has done so well since I began so it will have to do for the immediate future.

Also, since I won’t be driving around peddling baked goods to cookie fiends, I’m going to be teaching you, my lovely readers, how to bake, decorate and DIY the hell out of some baked goods. All you have to do is check back to the blog every now and again for all the new wonderfulness that is planned.

Deal? Deal. I’d shake on it but I don’t know where your hand has been, so we’ll fist bump instead. *fist bump*

Now on to the good stuff. What are you in for you ask?

 

My original recipes, recipes that have been passed down to me and even some I’ve altered over time.

 

 

Step by step guides on how to bake, decorate, and DIY all kinds of sugary goodness.

Everyone LOVES Pinterest. I bet you’ve seen tutorials and recipes on Pinterest tried them at home and been like, “WTF. My cupcakes look like dog poop. Why don’t they look like these beautiful masterpieces on Pinterest?!” I’ll be reviewing pins and tell you what’s really up and how to tweak specific pins to work best for you, a real person.

I’m getting married (civilly unioned actually since same-sex marriage isn’t “legal” in the great state of California) in less than 9 months so be prepared for wedding updates and some other daily shenanigans.

Excitement cannot define how I feel about The Beast Bakery 2.0. PLUS, by mid-October there might be a Cookie Club you can sign up for to receive a “Cookie of the Month.” Hot damn! I’m in business again!

I want to hear from you- Are you in? Are you excited about the awesomeness headed your way?

Cheers,
EA

So You Failed Kid, Now What?

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Hello. My name is Erika and I’m a failure. In so many ways I’m coming to accept this statement. What did I fail at you ask? Oh just my campaign to raise funds via “Crowd Sourcing” or “Crowd Funding” whichever you choose. Basically, a little over 50 days ago I set up a campaign through IndieGogo.com to raise enough money to start a business. At first I was determined to have a mobile boutique, but unfortunately thanks to local and state regulations I was given a no-go on permits and licenses until further notice.

I quickly bounced back from that minor setback and decided that I would go all in, I mean really go big or go home, and change-up the campaign to fund my ultimate dream of owning my own bakery and having it be mobile at that! Genius! Ideas were flowing through my mind like butter through the nooks and crannies of a waffle being absorbed and turning something good into something great.

I was unstoppable. Well kind of, road blocks started popping up but I didn’t let them stop me. I kept on persisting, plugging away telling everyone and everything in my immediate path about my campaign. I reached out to a local mobile food truck and they allowed me to tag along one evening to give away cupcakes and fliers.

I crashed another local food gathering to hand out fliers. I left them on tables and even with a few vendors. I was on a mission to succeed. For a long time I thought I would. I believed 110% that I would get funded and be able to make my business a full-time job. The song “Eye of the Tiger” played in my mind 24/7 and I’m sure that if there was a set of particularly high stairs I would jog up them and triumphantly pump my fists into the air while jumping.

About two weeks into the campaign I was 1% funded and things came to a screeching halt. No more donations were coming in. I thought it was a lull. I kept on promoting and giving away freebies. I talked everyone’s ear off about my business and campaign. Still nothing. I even reached out to a local radio station that has a very funny and helpful morning show. They denied me any assistance and I went on my merry way.

I thought it was a rough patch and I would get through it. As time went on and still no donations were coming in I made a last-ditch attempt to getting funded and began seeking loans from small business associations and banks. Nope. Dry as the Mohave Desert.

As my deadline approached I came to accept that regardless of how hard I tried I wasn’t getting any farther and with that I laid my head in shame and took my lashings of failure. Now, don’t think I’m bitter or giving up in any way. Not at all. In fact I am taking the donations that were provided by my truly amazing supporters and putting it towards the Beast Bakery regardless.

I am rethinking and re-evaluating my initial plan and coming next week I will be announcing my Beast Bakery 2.0 plan. Plan B if you will.

I’m just as excited and eager to get this show on the road. Someday I will have my mobile bakery. You will see me rolling down the streets of Sacramento selling cookies and various baked goods.

Until then I want to thank my true supporters: Jayme Burnside, Sam Barnes, Kelly Dunham, Douglas Craig, and my mom and dad for donating to the Beast Bakery. Your perks will be in the mail shortly!

Cheers,
EA

Evolution of a Beast

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Hey Beautiful,

I know I haven’t been around for you. I’m sorry. I truly am. I’ve been working, I’ve been working really hard. Not only am I working my regular 9-5, but I’m trying to grow my dream into something real. No, no, no you’re my dream too. I promise. It’s just that this other thing I’ve been working on is a little bigger than just us. Don’t give me that face. You mean a lot to me too, don’t you ever forget that.

I promise I’m going to come around a lot more because I have some really exciting things to share with you. I know you’ll like them. Let me tell you a little about what I’ve been doing while I’ve been gone…

I know I said I wanted to start a mobile boutique, well thanks to city and county rules and regulations it’s a little too complicated to get that going at the moment. But, I’ve decided to bite the bullet and just do what I’ve always wanted to do. OPEN A BAKERY.

Beautiful, don’t you dare think I’m going to have just another run-of-the-mill-cupcake-making bakery. This bakery is going to be a BEAST. LITERALLY. I started The Beast Bakery. It’s still a baby beast at the moment. So far I’ve had two real orders. I am still working out some kinks but believe me this is going to be something big.

Hopefully some time at the beginning of 2013 the bakery will be MOBILE. The Beast Bakery will be a mobile food vendor and it will roll through the streets of Sacramento offering sweet baked goodness to the masses. Every item baked will be made in small batches to guarantee top notch quality and maximize deliciousness. Everything is made 100% from scratch from real recipes that I have and continue to perfect.

Gorgeous, take a moment to check out the website. It might be changing soon but that’s only because evolution exists and in order to get better you have to go through some trials and tribulations. At the moment things are a little difficult because I’m doing them 100% on my own so please be patient.

Here’s to the future, our future.

Love always and forever more,
EA